From Dahlonega to Newnan to Sale City to Thomasville, we traveled Georgia from one end to the other greeting old friends and making loads of new ones at each stop of our busy first week of the book launch. Enjoy a taste of the sights and sounds of our first FANtastic week introducing Testament, An Unexpected Return (2018), the sequel to Sanctuary, A Legacy of Memories (2017).
Visited old friends for dinner at Lost Creek Steak & Seafood in Sale City, GA. This mural speaks volumes about rural South Georgia life changes. During the evening we met several more new Book-lovers who became new friends too.
The summer season is right around the corner. Have you thought about what you’ll read on the beach, poolside, or rocking on that cabin porch? Why not join the bandwagon that’s discovering the delightful mystery and the “wrinkle-filled suspenseful” sequel that will keep you longing for time-lost small-town life again.
Authorpreneurs Recognize the Why Motivates the What
Knowing the answers to the key Why questions grow your confidence as an Authorpreneur, which will help navigate you through critical choices all authors face. There are no shortcuts the necessary dedication, discipline, and determination to reach the desired destination you envisioned when you first began writing your book(s).
There are two aspects of the Why behind the writing you must become confident about, which will ultimately motivate the What behind your creative endeavor.
First, internal motivation – Why invest the time and resources to write, publish, and market your book(s)?
Authors often find the company of frustration, doubt, and fear as they struggle to create, shape, and perfect their manuscript. Trees moan as countless crunched and torn pages find their destiny in the cluttered graveyard, ergo the wastebasket. Doubt becomes the writer’s harshest critic. So, why endure the torturous, lonesome ordeal to overcome the self-induced obstacles and dead-ends? Why persist and suffer to only surrender your manuscript to the critical scrutiny of others? Why choose to invite the critique of others after all those weeks, months, even possibly years of self-flagellation?
The author’s journey is fraught with negativity, but beyond the naysaying, a ready-to-be-shared, worthy-for-primetime manuscript emerges and seeks the favorable eyes of an agent and publisher to get it transformed into a marketable book. More roadblocks spring up as hard-decisions arise to satisfy the fickleness of the market every book today faces. Book cover design, interior layout, additional book content, promotional media, etc. are all thrust upon the author, though all the while he or she trudges forward ever hoping to get their manuscript finally published. The final leg of the journey rests in the hands of an audience the author most likely will never know by name. Here the fate of the author’s motivation rests. Is the Why that first galvanized thoughts into words destined for public consumption unaltered and unshaken? If so, the external manifestation of the author’s motivation takes place with confidence.
Second, external motivation – Why will others invest time and resources to help write, publish, and market your book(s)?
With very few exceptions, authors cannot succeed without help along the journey. Sooner or later, others are needed to complete the quest of an author to transform a perceived idea into an audience-welcomed book. Consider all the different professionals, business people, and ultimately various members of the audience seeking to invest time and resources in the book.
An author’s team effort requires sharing with editors, agents, publishers, book reviewers, bookstore owners, book clubs, virtual and printed media, and ultimately the consumers or audience seeking to read the book.
What about your book will pique the curiosity of others? What is the takeaway that will captivate others to invest their time and resources? Ultimately, what about your book will cause someone to write a glowing review and recommendation to spur others to do the same?
Authropreneurs can spout without hesitation a concise reason that defines their Why that motivated them throughout their literary odyssey. They also can share the What that will galvanize others to want to read, review, and ultimately recommend their books to an ever-expanding audience.
Authorpreneurs are not modern Don Quixotes spurred on by overly idealistic, unrealistic, and impractical notions. Rather, they are modern King Arthurs surrounding themselves with gallant knights eager to promote Camelot to its inspired audience.
There’s a place for Don Quixotes in today’s world, but when you have a message to share in your book isn’t King Arthur’s Camelot approach more likely to achieve the outcome you first desired when you began writing?
Why not become a King or Queen Author and reconstruct the modern Camelot tale?
An Authorpreneur accepts there are no shortcuts around dedication, discipline, and determination to reach the desired destination you first envisioned when you began writing your book(s). There’s a vast population of good books heaped upon the pile every day that the author abandoned to the winds of chance and opportunity to promote and sell their books. Then there are likewise scores of success stories in the publishing world about authors who made the best-sellers lists, but when you examine their books, you wonder why yours didn’t succeed.
The answer to the why is tenacity – they persisted and persevered while others threw their hands up and walked away. They fixed anything broken but kept forging ahead until their book built the momentum that launched the bandwagon syndrome. Once the bandwagon begins to roll, no one wants to be left out. That’s when the magic happens, and promotion and marketing of your book become fun.
Authorpreneurs understand the value of hype and hysteria to draw people to open and then purchase their books. However, don’t stir up unwarranted hype and hysteria to get attention, because that can cause irreparable harm. Stir up the gradual, crescendoing din of growing interest in you and your books. As the noise increases, more and more people will be encouraged to comment on and suggest your book to others. Favorable crowd noise is your friend, but don’t ignore any negative buzz among the din of whispers. Snuff the buzz by addressing the growing murmurs. You’ll never silence all negativity; listen and decide the warrant for their objections, and then take action.
Do you remember why you chose to write in the first place? After experiencing all the twists and turns along the publishing journey, you can lose sight of why you decided to become an author. Compromise is the first side-step toward seeking a shortcut. Turn deaf ears to promises of alternative paths that sound too good to be true. The only truth will be those promises will cost you your dream and your pocketbook. Neither bribery nor ransom can purchase the success you first envisioned. Only patience, persistence, and perseverance can redeem the price of success.
Remember the WHY of your journey; it is the secret sauce that fuels your internal drive as an author. No one will bang your drum like you, and no one can get your book’s bandwagon rolling but you.
The Secret Sauce Key Ingredient: Confidence in Yourself!
No matter what discipline you have invested your valuable time and effort throughout life’s journey, Your invested Preparationand Perseverance have nurtured Self-Confidence, the key ingredient in your Secret Sauce to success as an aspiring author.
Fact of life: Wallflowers never make it to the dance floor – their shyness shuns potential dance partners away. Wallflowers feel awkward and unsure, and prefer watching rather than dancing at a party. Some Wallflowers only bloom when secluded and alone, but who gets to enjoy the beauty of a solitary wallflower?
Don’t settle being a two-dimensional WALLFLOWER…
Blossom into a multi-dimensional AUTHORPRENEUR.
WHAT’S AN AUTHORPRENEUR?
First of all, an Author is someone who writes books as a profession.
And, an Entrepreneur is a person who organizes and operates a business, taking on greater than normal financial risks in order to do so; a promoter in the entertainment industry.
Therefore, an AUTHORPRENEUR would be someone engaged in writing books as a profession with a business-like mindset willing to accept greater than normal financial risks in order to be successful – ergo, also a self-promoter in the literary entertainment world.
Let’s face it, for an AUTHORPRENEUR, writing books is no longer considered an avocation, but a vocation. Success is measured by the numbers of books sold versus royalties earned, minus out-of-pocket costs.
Those happy to continue writing as an avocation – a hobby or minor occupation – will be content just watching others on the dance floor. They don’t get flustered by their lack of sales and royalties. They justify their time and investment as self-satisfying.
However, those desiring to grow their writing into a vocation have a strong feeling of suitability for becoming an author (a writer of books as a profession) and desire their books to be regarded as worthy and of value to others, and are dedicated to not only writing but also promoting what they write.
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Beyond honing one’s writing skills to be an author, consider these biblical principles as practical advice for growing as an Authorpreneur:
Proverbs 27:17… As iron sharpens iron, so one man (or woman) sharpens another.
Does your network of like-minded authors inspire and encourage you?
Is your platform or audience engaged and eager to invest in your books?
Eccl 4:12… Though one may be overpowered, two can defend themselves, but a cord of three strands is not quickly broken.
Have you built a strong team, i.e., editors, writing coaches, critique partners, and others as needed to produce and promote your book(s)?
Proverbs 15:22… Plans fail for lack of counsel, but with many advisers, they succeed.
Writing a compelling book is hard enough, but what thoughts have you given to the process of publishing and promoting your book?
John Donne wrote: No man is an island, entire of itself. Every man is a piece of the continent, a part of the main… therefore never send to know for whom the bell tolls; it tolls for thee.
An AUTHORPRENEUR understands the risk of attempting to be an island in the sea of books that are flooding the market every day!
An AUTHORPRENEUR understands the splash needed to create a ripple effect that will cause his or her book to stand out and get noticed.
Are you stuck with your back to the wall at the dance – a Wallflower, never reaching the dance floor? Or, are you ready to dance in the spotlight?
More tidbits about AUTHORPRENEURSHIP to follow… You can also look to a future workshop in your area.